Privacy Policy

GoTrevity understands that your privacy is important to you. We are committed to protecting the privacy of your personally-identifiable information as you use this website. This Privacy Policy tells you how we protect and use information that we gather from you. By using this website, you consent to the terms described in the most recent version of this Privacy Policy. You should also read our Terms of Use to understand the general rules about your use of this website, and any additional terms that may apply when you access particular services or materials on certain areas of this website. “We,” “our” means GoTrevity and its affiliates. “You,” “your,” visitor,” or “user” means the individual accessing this site.

The Website

This website takes a proactive approach to user privacy and ensures steps are taken to protect the privacy of its users throughout their visiting experience. Our website complies with relevant national and international privacy laws and requirements for user privacy, including GDPR (for EU users) and CCPA (for California residents).

PERSONAL AND NON-PERSONAL INFORMATION

Our Privacy Policy identifies how we treat your personal and non-personal information.

What Is Non-Personal Information and How Is It Collected and Used?

Non-personal information cannot be used to identify you. For example, if you visit this website to learn about a service, we may collect certain non-personal information from your computer’s web browser, such as browser type or time spent on the website. Because non-personal information does not identify you, we may use or share it without restriction.

What Is Personal Information and How Is It Collected?

Personal information identifies you as an individual, such as your name, email address, mailing address, phone number, and payment information. We may collect personal information from you when you:

Submit a form or application

Conduct a transaction with us or our affiliates

Provide information in support of a transaction, such as credit card information

Interact with certain features of this site, such as signing up for newsletters or participating in activities

ARE COOKIES OR OTHER TECHNOLOGIES USED TO COLLECT PERSONAL INFORMATION?

Yes, we use cookies and related technologies, such as web beacons, to collect information on our website. A cookie is a text file placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie.

Types of Cookies We Use:

Essential Cookies: Necessary for website functionality.

Analytics Cookies: Help us understand site usage to improve performance.

Advertising Cookies: Used to display relevant ads.

Social Media Cookies: Enable sharing on social platforms.

To comply with the GDPR and CCPA, we offer choices on your cookie preferences, enabling you to opt in or out of cookies by category. You may also disable cookies using your browser settings; however, doing so may limit some functionality on our website.

We may also use web beacons, pixel tags, or tracking pixels to analyze visitor behavior and enhance website performance. Some third-party services may use these technologies to track and analyze anonymous data to improve user experience. These services, such as Google Analytics, track the time you spend on the site and the pages you visit but do not collect personal information. You can find more information in Google’s privacy policy.

 

Third-Party Cookies

Third-party vendors may use cookies on our website for analytics or ad-serving purposes. These vendors may use cookies to track and analyze anonymous data to help improve site content and measure engagement with ads. Please refer to these third parties’ policies to understand their use of cookies.

We respect your privacy and are committed to protecting it through our compliance with this policy. We collect data to enhance user experience, offer personalized content, analyze website traffic, and enable targeted marketing. For users within the European Economic Area (EEA), we adhere to GDPR regulations, providing options to manage cookie preferences, request data access, correction, or deletion, and withdraw consent at any time.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the GoTrevity websites you visit.

How Does GoTrevity Use Personal Information?

We may retain and use your personal information to:

Provide access to this website or other products/services

Respond to requests or inquiries

Complete and support transactions

Send information about products or services of interest

Collect and use for research, development, and improvement of services and content

Protect rights, health, safety, or comply with laws and regulations

We may de-identify your personal information so that you cannot be identified and treat the information as non-personal.

Does GoTrevity Share Personal Information with Others?

We do not sell, exchange, or publish your personal information without your permission, except as outlined here:

Service Providers: We may share your personal information with companies that perform services on our behalf. These providers are required to treat your information as confidential and use it only to provide agreed-upon services.

Legal Compliance: We may release your personal information in response to court orders, subpoenas, or legal obligations or to protect our rights or others’ safety.

Corporate Transactions: If GoTrevity undergoes a merger, sale, or reorganization, your information may be transferred as part of that transaction.

Your Rights (GDPR and CCPA)

Under the GDPR and CCPA, you have rights regarding your personal data. For further information please visit our compliance page.

GDPR Rights (for EU Users):

Right to Access: You may request a copy of your data and information on how it is processed.

Right to Rectification: You may request the correction of inaccurate data.

Right to Erasure: You can request the deletion of your data, except in cases where it is necessary for legal obligations.

Right to Restrict Processing: You may restrict processing of your data under certain conditions.

Right to Object: You may object to processing of your data, such as for direct marketing purposes.

Right to Data Portability: You can request to receive your data in a structured, commonly used format.

CCPA Rights (for California Residents):

Right to Know: You can request details on the personal information we have collected about you.

Right to Delete: You can request deletion of your personal data.

Right to Opt-Out of Data Sales: GoTrevity does not sell your personal data; however, we provide an option to opt out of information sharing.

Non-Discrimination: You will not face discrimination for exercising any CCPA rights.

To exercise these rights, contact us at [email protected]

For EU users, we respond to requests within one month; California users can expect a response within

45 days.

Data Security and Retention

We implement security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable methods to protect your personal information, no internet transmission or electronic storage method is entirely secure.

Data Retention:

We retain personal data only as long as necessary to fulfill the purposes for which it was collected. Once data is no longer necessary, we securely delete it. We may anonymize your data for research or statistical purposes, in which case it may be used indefinitely without further notice.

International Data Transfers

Your personal information may be transferred and processed in locations outside your country or region, including jurisdictions with differing data protection laws. We comply with GDPR’s requirements for cross-border data transfers by implementing safeguards for EU user data, ensuring data is treated securely and in line with this Privacy Policy.

Do Not Track" and "Do Not Sell My Personal Information" Options

Do Not Track Signals

Certain browsers incorporate a “Do Not Track” (DNT) feature that signals to websites that users do not wish to be tracked. Currently, this website does not respond to DNT signals. However, users can adjust their browser settings to limit tracking by third parties.

Do Not Sell My Personal Information (CCPA Compliance)

While GoTrevity does not sell personal information, California users have the right to opt-out of data sharing that could be considered a "sale." To opt out of data sharing, please email [email protected]

Email Marketing and Newsletters

Our website offers an email newsletter service that users can subscribe to voluntarily. Subscriptions comply with applicable spam laws, including the Privacy and Electronic Communications Regulations (PECR) 2003 and the CAN-SPAM Act.

Subscriber details are stored securely and not shared with third parties. Users may unsubscribe at any time by following the instructions provided in each email.

Email marketing campaigns may track subscriber behavior, such as email opens, clicks, and forwarding. This information is used to improve the content and relevance of future emails.

Data and Privacy Policy for Referrals

By participating in the GoTrevity referral program, you acknowledge that certain data related to the referred party’s subscription and purchase history may be shared with you in order to calculate referral commissions. This data will be limited to information necessary to confirm subscription details and payouts and will not include personal, sensitive data.

You agree to maintain the confidentiality of this data and use it solely for the purposes of participating in the referral program. Sharing this data with third parties or using it for any other purpose will be grounds for removal from the referral program.

HOW IS PERSONAL INFORMATION SECURED?

We have implemented generally accepted standards of technology and operational security in order to protect personally-identifiable information from loss, misuse, alteration, or destruction. Only authorized personnel and third party vendors have access to your personal information, and these employees and vendors are required to treat this information as confidential. Despite these precautions, we cannot guarantee that unauthorized persons will not obtain access to your personal information.

Links to External Sites

This site contains links to other sites that provide information that we consider to be interesting. GoTrevity is not responsible for the privacy practices or the content of such web sites. Our website may contain links to external sites. While we strive to include only safe and relevant links, we cannot control or verify the content of third-party sites. Users should exercise caution when clicking on external links, as we are not responsible for any damages or privacy issues resulting from visiting those sites.

PUBLIC DISCUSSIONS

This site may provide public discussions on various business valuation topics. Please note that any information you post in these discussions will become public, so please do not post sensitive information in the public discussions. Whenever you publicly disclose information online, that information could be collected and used by others. We are not responsible for any action or policies of any third parties who collect information that users disclose in any such forums on the web site. GoTrevity does not agree or disagree with anything posted on the discussion board. Also remember that you must comply with our other published policies regarding postings on our public forums.

How Can a User Access, Change, or Delete Personal Information?

You may access, correct, update, or delete any personally identifiable information submitted to this website. You may also unsubscribe from any mailing lists or registrations. To do so, please follow instructions on the website or contact us at [email protected]

CHILDREN’S PRIVACY

GoTrevity does not knowingly collect personal information from children under the age of 13. If we become aware that we have collected such information without verified parental consent, we will take steps to remove it from our systems. If you believe your child has provided us with personal data, please contact us immediately.

CHANGES

GoTrevity reserves the right to modify this statement at any time. Any changes to this Privacy Policy will be listed in this section, and if such changes are material, a notice will be included on the homepage of the web site for a period of time. If you have any questions about privacy at any websites operated by GoTrevity or about our website practices, please contact us at: [email protected]

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